Mr.Cubo

1. Brevity

Keep it short and to the point. Paragraphs should be no longer than three lines, if they are used at all. One idea per paragraph is plenty of information fodder.

2. Relevancy

In the case of PPC landing pages you need to match the offer to your text ad copy. Keywords should be highlighted or displayed prominently. Keep it relevant to that person’s search query, because that’s all they care about.

3. A direct approach

Bullet points work well online, to help communicate the benefits of a product or service. Keep in mind that people skim read on the web. Use bold text to reinforce key messages.

4. A clear call-to-action

MarketingThat potentially means a big Buy Now button, above the fold…

5. Fact over fiction

Stick to the key facts and be transparent, especially when the landing page is related to an ad campaign. Do not hide the price. Avoid flowery prose. This ain’t a press release. Product features, product features, product features.

6. Persuasion

Persuasion means removing any links that might distract, focusing the consumer’s mind on the end goal: the checkout. This means writing compelling copy. Persuade visitors not to drop out by limiting their options - remove link navigation, for example. Prominently display delivery options and costs. Sell the goddamned product…

7. Clear scent trails

How easy is it for a novice web user to get from A to B? You need to encourage visitors to walk / run down that conversion path. Conducting usability testing on your landing page templates may also provide you with some answers.

8. Grammatical accuracy

Its important, innit? Because people dont like spelling misteaks and stuff like that. First impressions count.

9. Reinforcing credibility

Testimonials, press, kitemarks, partners, visible customer support options. All these things convey trust and respectability. They ease the mind of the prospective buyer, who might not know your brand. Trust is very important.

10. Good use of images and colour

Presentation (eg: colours, graphics, icons) can play a big role in reinforcing purchase intent. Avoid clutter. White space and big fonts. Smart layout.

2008 Rookie of the Year CJU publisher (CJ performance in all Publisher’s the best): ShopDiscover

Web site: www.shopdiscover.com

The same period last year revenue growth of the largest publishers: RetailMeNot

Web site: www.retailmenot.com

The voting selected the best partner publishers: CouponCabin

Web site: www.couponcabin.com

This 3 is the top of the Publisher, be able to do one-tenth of our income is very impressive, but in fact a detailed analysis of these web site, all relate by Coupons, What does this show? At a time when consumers want to spend as much as possible to save money! Yes, It is for this purpose, so that only those stations to become super Publisher!

Landing page quality affects your AdWords quality score. and quality score has a large impact on the success of an AdWords account. So, it’s important to separate the fact from the fiction about what affects landing page quality score, and to understand what you can do to improve your landing page.

1.it is not necessary to use the keyword on the landing page

The search engines understand semantic indexing. If a page is about cell phones, it probably has the words: Bluetooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘mobile phone’ and you sent traffic to your page about ‘cell phones’ that did not mention the word mobile on it, your quality score should not suffer.

It can be a good practice from a consumer’s standpoint to use their lexicon (mobile or cell); however, it is not an absolute must. The closer related your landing page’s theme is to your keyword, the better your landing page quality score will be.

2.Adding a privacy policy will increase quality score

If your site doe not collect any personal information, then you do not need a privacy policy (from Google’s perspective, but your country may have different laws regarding TOS and privacy policies). However, if you collect personal information, such as an email address, phone number, or credit card, having a privacy policy will help your quality score.

One of the quality score guidelines is transparency. Your privacy policy may say that you will sell any information given to you to the highest bidder. However, the fact you put that into your Privacy Policy means you were transparent to the user on what would happen to their personal information.

3.Adding an ‘about us’ page

While this is a good practice from a user standpoint, it is not an absolute must. As above, the actual AdWords guideline is to be transparent to the user. My testing has not shown that this will help quality score yet. However, it is a good practice as this could very easily be added to the landing page quality score formula and being transparent to users about your business is very much inline with Google’s goals.

4.Do not use manufacturer descriptions

One of the quality signals Google looks for is unique content. If there are many sites using the exact same manufacturer description, the question to ask yourself is: Why should someone read this information on my site as opposed to the other many sites out there? If you can mix up the content with other information, offer buying guide decision help, or offer other unique content for a searcher – it will help your quality score. However, if you must use manufacturer descriptions, your landing page quality score may suffer some, so that just means you need to focus more on increasing the other factors that affect quality score.

Increase CTR

If you just use the search advertising, then raise CTR is a shortcut to improve the Quality Score