Archive for April, 2008

Apr
30

If you’ve looked at the traffic that’s come to your website over the past few months and realized that the numbers are lower than they should be, if not downright pathetic, it may be time that your company looks into search engine optimization services. When you’re doing business online, one thing that you’ve to be very aware of is the importance of a search engine like Google or Yahoo. When you think about the fact that a very high number of purchases are made directly after the use of a search engine, you’ll soon see why making a point that you’ve the attention of search engine also as having high ranking on the page is essential.
Search engine optimization services will vary in what they do and how they do it, but their main goal is to make sure that your website gets the attention that they need. There are many different companies that will provide you with this valuable service, ranging from single freelancing individuals to full companies, but the important thing is that you find someone that you feel comfortable with. Don’t be afraid to ask who they’ve worked inside the past and what industries they’re most familiar with.

A search engine optimization company is one that will put a lot time into researching your company and into thinking about the people who are searching it. They’ll take a look and figure out how your prospective customers are trying to find you, and they’ll also think about ways to make it easier for them to do so. One tool that a company might use is keyword density; they’ll work with the text that you’ve on your site, and they’ll work with what words you use and how relevant you’ve made it in order to make your site more searchable. You’ll also find that they will work towards helping your site with things like link building, which will bring more people to your site from related areas as well as from the search engines themselves.

When you’re looking for search engine optimization services, remember that you’ll want to use one that uses ethical means. For instance, you’ll find that one of the fastest ways to get traffic at your site is to deliberately post negative reviews and statements about others or things. While this will bring you more traffic, it doesn’t last and the people who come are not interested in your product; at the end of the day, this is a very unethical way to bring people to your site! Take some time to figure out what techniques any search engine optimization service that you’re considering will use.

Many people want their website to be more noticeable, but they’re often unsure about how to go about it. There are, however, plenty of search engine optimization services out there that are willing to offer you their services, so be sure that you think about what is available, and how to make your website really shine!

Apr
28

Did you know that one point, if you were 10-page web site, which is not less than 200 words about the content of your site and forwarded it to the major search engines, you should be ranking and receives traffic a short period of time. Then there was a link building revolution, and this needed a lot of work to continue building 1 and 2-way links to your site. These 2 methods, you can fine-tune the site with a slightly seo content and links, and get placement on your site you wanted. Now, most people do not understand this, and they are not positioning keywords properly, or they were more than positioning them and trying anything they read to the beginning of the exposure.
Yes, there is one point, you can only do good hard work for a short period of time and get all the benefits. Now you must work at it regularly. Many site owners are finding that they need to recruit the contents of the authors to send fresh content regularly. Now, the average size of the page is needed closer to 1400 words per page. Other strategies are n. 700 words per page and positioning seo content (keywords) root the right way, but a doubling of your page numbers.

Yes, there is one point, you can only do good hard work for a short period of time and get all the benefits. Now you must work at it regularly. Many site owners are finding that they need to recruit the contents of the authors to send fresh content regularly. Now, the average size of the page is needed closer to 1400 words per page. Other strategies are n. 700 words per page and positioning seo content (keywords) root the right way, but a doubling of your page numbers.

In other words, how much is too much when it comes to SEO content, which I do not think that will be down to who has been a profitable business, and it can continue to out-do any other site, when it comes to content. Eventually, many of the sites are only to disappear, and maybe this is all the idea to get rid of the masses to try to compete at the same time, the business and narrow it down to a handful of dedicated companies who are really trying to provide an excellent service. Lets the fact that there are tons of sites to spam and fraudulent services there, and it will not be long before these guys get called out and pulled off-line.

If you have a serious business owner, and seek to gain exposure and grow your business online is very important to get up-to-date on what is happening on World Wide Web, and the time to research how you can best seo content of better results. If you want to be the one to survive this industry, then it is best not to “know” what is really happening.

Apr
27

google-adsense-logo
If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income. But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged also) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt. The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most crucial keywords on your site because of a too complex layout. Secondly, try to have each one of your pages target only one specific topic.

This way it’s a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself. Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either. If there are certain keywords you wish to target, be sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you’re at it you might prefer to ensure the word springs up in the page’s last paragraphs. And of course, it’s very important for your content to have original and compelling content.

How do you do this? Well the easiest way to do it’s to find something you’re really passionate about. That way, providing you give it a lot of effort you’re bound to have a great page quite fast. If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own. This takes a little while, but if, after waiting, you still can’t find your page near the top, you should try rewriting your title and your above all paragraphs. It doesn’t take much, often just changing a few words will give you the right results.

And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more. So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this. In the end, you’ll find that SEO is a complex topic, and entire books have been written of the topic as well.

You might find that you’ve a lot of optimization you need to do in order to get increasingly visitors to your site and clicking those precious AdSense banners.

Apr
25

One poorly converting site can “smart price” an entire AdSense account
Google has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less (and yes, the advertiser will also pay less accordingly).

Here is the basis of how smart pricing works:

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click. And this often used example explains how this works more precisely.

As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted. And since very little is publicly disclosed to publishers about how smart pricing specifically works, there are many questions surrounding it. However, while AdSense was attempting to get a publisher back from YPN, one support team member disclosed more details than perhaps he or she should have.

Here is what that team member disclosed, as well as other tidbits already known about smart pricing.

Smart pricing affects an entire account. It is not on a per page or per site basis.
One poorly converting site can result in smart pricing impacting an entire account, even sites completely unrelated to the poorly converting one. Smart pricing is evaluated each week. So removing ads from sites you suspect are converting poorly could result in seeing an adjustment to a higher smart pricing percent in as little as a week.
Smart pricing is tracked with a 30 day cookie, so you could be rewarded for new conversions that saw the initial click from your site up to 29 days earlier. Image ads are also affected by smart pricing.
With smart pricing, an advertiser could end up paying less than their minimum bid, which would theoretically include the minimum bid price available, meaning publishers earn less for even the minimum valued clicks.
Conversions for smart pricing publisher accounts are tracked by those advertisers who have opted into AdWords Conversion Tracking.
This raises the question about whether publishers should be removing AdSense from sites they suspect are converting poorly, in order to increase their smart pricing percentage. The loss of revenue could be more than made up with higher smart pricing across the rest of the account. But publishers do not have access to any of the data that would be used to determine which sites (if any) are converting better than others.

It would also be hard to tell this from AdSense stats - even using channels to differentiate sites because one site with a low CPM could actually be converting the highest, but is simply in a lower earning niche. But a publisher could mistaken a low CPM for also being poorly converting and remove those ads… which could result in even smart pricing reducing overall per click earnings even more.

Other things can also affect day to day earnings that have absolutely nothing to do with smart pricing. This means it is extremely hard to track without information AdSense is unwilling to disclose about each account.

This kind of unknown situation makes it very tempting for publishers to want a second AdSense account, especially for publishers that have quality sites as well as “less than quality” sites. While second accounts are hard to get, I bet there are publishers who will be working on getting a new company name for this purpose.

How do you plan on using this information? Removing AdSense - or swapping it for YPN instead - and wait a week or two and see if there seems to be an increase in CPM? Wait and see what others do?

Apr
24

Everyone is scrambling for news about the new kids on the net – AdWords and AdSense that is. You’ve got to hand it to Google. They’ve really outdone themselves this time.

AdWords is Google’s pay-per-click advertising program. AdWords is similar to other pay-per-click advertising programs, but the other side of the coin, AdSense, makes it an incredibly powerful advertising program. I’ll get to that in a moment, for now let’s take a look at AdWords and how it works.

With AdWords, you can create your very own advertisements or you can have Google’s team design the advertising campaign for you. When you create AdWords advertisements, they appear on the internet right away. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads – people who are looking for specifically what you have to offer.

You can rely on Google for quick, friendly and knowledgeable support when you need it. Additionally, you can access performance reports that keep you informed on how well your advertising is doing so you can make changes as needed.

I know all that sounds pretty similar to other pay-per-click programs, but now let’s take a look at the other side.

AdSense…

AdSense adds a powerful punch to the AdWords program as well as giving website operators the ability to make money from their websites by displaying Google Ads (those from the AdWords program). So, as an AdWords advertiser, you’ve got an advantage in that website operators are providing high quality content to browsers and because of the keywords, your ads appear on their websites in clear view of individuals who are looking for your products or services.

As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense.

AdWords and AdSense are win-win propositions for advertisers and website operators. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.