Domain choice is a hugely important step in any new PPC to affiliate campaign. I touched on this subject briefly almost a year ago in this post about display urls, but I wanted to expand on that. Your choice of domain names to host your landing pages will have a big impact on conversion rates. So here are some quick strategies I usually follow concerning domains to be used for PPC.
1. Always buy a new domain for every offer. Don’t try to use the strategy of buying a general domain and then splitting it off for every offer you test. This will lead to lower conversion rates and may kill what could be a promising niche before you even get started.
2. Don’t buy a overly hyphenated domain that looks spammy. A domain like buy-my-products-now.com does not instill confidence in the consumer. Short, dot com names have always worked best for me. Never buy dot orgs.
3. I have had some success buying names that sound similar to the offer. This way when the searcher clicks from the landing page to the offer page, they are often unaware anything has changed, especially if you are keeping the same look/feel of the offer page. This leads to high conversions.
4. Most often, buying a domain with the keyword in the title works best. When someone sees the keyword they searched for also in your display URL, it reinforces the relevance of your ad. That follows through all the way to the conversion.
5. Once an offer shows promise, I buy multiple domains. Domains should be split tested for conversion rates just like ad copy. It’s amazing how keeping everything the same, except the domain name can affect conversion rates. I have seen a 7.2% increase in conversions by picking a better name. How many names should you buy? I would keep testing until you are satisfied you have the best domain possible. I have tested10-15 domain names on my most long running offer now.
Keep in mind, these strategies are for PPC to offer campaigns and are different that strategies for building a long term site. I am not factoring in brand building or SEO like you would if you were building an a site for organic results.
article from:www.cdfnetworks.com
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